30-DAY MONEY BACK GUARANTEE! 

free shipping ends 11:59PM

Retirement sale ends 11:59PM
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS
ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

4.7/5 | Based on 3127+ Reviews

ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

$199.95 AUD

$79.95 AUD

Save 60%

Free Shipping Across Australia And New-Zealand
30-Day Money-Back Guarantee
Over 50,000 Satisfied Customers
Colour Pink (Almost Sold Out)
Size S

Low in stock, only a few left

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RETIREMENT SALE: Due to the high order volume, our stock is very limited. If you are still able to press the 'Add to Cart' button, there's still some stock left!

The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Elena™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

THE SALE ENDS ONCE STOCK RUNS OUT!

At Rowan & Rose, customer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping.

We use the reliable delivery services of Australia Post and NZ Post.

Doesn't fit? No problem! You can exchange or return it within 30 days, but please note that some exemptions apply. To understand better, read here

Our customer service is available 24/7 to answer all your questions and requests.

Whether you need advice on a product or assistance with an order, we're here to help you. Don't hesitate to contact us: we'll be happy to assist you. You can reach us at info@rowanandrose.com

Combine and get up to 20% off!

OUR FINAL CHAPTER, TOGETHER

Some chapters are difficult to close. After all these years, ours has reached its final pages.


We started Rowan & Rose as a married couple with one shared dream: to help women feel beautiful, confident and comfortable in what they wear.


What began as our little boutique in Sydney became more than we could ever have imagined.


But after many wonderful years, the time has come for us to slow down, spend more time with our families and step into retirement together.


Our Retirement Sale is now on: our remaining pieces are available at prices we’ve never offered before. Once a piece sells out, it won’t be coming back.


From the bottom of our hearts, thank you for supporting a married couple and the dream we built together.


With love,
Rowan & Rose
Sydney, Australia

OUR CUSTOMERS TELL IT BETTER THAN WE DO

"Not only did my order come fast, but it was packaged with so much care. Every piece was in pristine condition."

Karen S., Brisbane
Verified buyer

"The website is very user-friendly, and I could easily find the items I was looking for. The product descriptions were clear, and it helped me make a better choice."

Linda M., Melbourne
Verified buyer

"The customer service was incredibly helpful when I had an issue with my order. They responded quickly and resolved everything right away."

Donna W., Gold Coast
Verified buyer

"I love that the store offers a variety of sizes, including plus sizes. I was able to find a perfect fit, which is often hard to do online. The size chart was very accurate too!"

Mary P., Byron Bay
Verified buyer

Great customer service! Wanted to change the colour of my jumper and it was no problem!

Patricia R., Sydney
Verified buyer

"Worth every penny!"

Susan K., Perth
Verified buyer

FAQs

Do you offer free shipping?

Yes only today we offer free Australia and New-Zealand shipping on all orders. No hidden fees, no surprises at checkout. You'll see the full breakdown before you pay.

How long does shipping take?

Once your order is placed, it is typically processed within 1–3 business days before being shipped.

How do I track my order?

Once your order is confirmed, you will receive a confirmation email with your order number. You can easily track your order through the tracking link in your email or via our Track & Trace page on our website.

What is the Return Policy?

We stand behind the quality of every product we offer, which is why we proudly provide a 30-day money-back guarantee.

If you're not completely satisfied with your purchase, you may return your item within 30 calendar days of receiving your order. Once your return has been approved, your refund will be issued to your original payment method.

I have an issue with my order, how can I contact you?

If you experience any issues or have questions, visit our Contact Page to connect with our support team or get in touch with us directly at info@rowanandrose.com

Our friendly support team is always happy to help and will assist you as quickly as possible.

Free shipping Today Only

At Rowan & Rose Sydney you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days

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