Letter-from-rose-monica
A letter from Rose, Rowan & Rose, Sydney. October 2026
She wants to look elegant at lunch on Sunday. She does not want to spend an hour working out what to wear.
On the six things that made me choose the Monica, how it compares to what you have been wearing, and why it is $89.95 in our Retirement Sale.
This is the one.
I am Rose. For years my husband and I have dressed women for lunches, gatherings and evenings out. And so many of them tell me the same thing.
They want to look polished. Feminine. A little bit special. But every elegant dress they try is either too tight, too formal or too much fuss.
So they end up in trousers and a nice top again, feeling just a little underdressed.
I never accepted that elegance had to be complicated.
The Monica is my answer. A soft, flowing wrap-style dress with a V-neck that you simply put on, tie and go. There were six things I would not do without.
A wrap silhouette that defines your shape
A soft tie at the waist.
This is what drew me in. The wrap-style tie at the waist gives you a defined shape, without anything tight. You choose how snug it sits, and it flatters the figure from every angle.
★★★★★
"The tie waist gives me a shape again without squeezing anything."
Sara, Melbourne
A V-neck that flatters
The soft V-neckline enhances the neckline in a feminine, elegant way. It draws the eye up to your face and creates a longer, slimmer line through the body.
★★★★★
"The neckline is so flattering. I wore it with a long necklace and felt beautiful."
Angelique, Sydney
Light, flowing fabric that moves with you
Soft fabric that floats as you walk.
The soft, lightweight fabric moves beautifully with every step, and the flowing hem floats as you walk. Graceful, airy and easy, from the first coffee to the last glass of wine.
★★★★★
"It moves so beautifully. I felt elegant all afternoon."
Miriam, Sydney
Relaxed and breathable all day
The relaxed fit feels easy and breathable all day long. Sit through a long lunch, walk along the water, stay out for dinner. Nothing pinches, nothing clings.
★★★★★
"So comfortable. I forgot I was wearing a 'nice' dress."
Mariette, Palm Beach
Dress it up or keep it simple
In black, ready for the evening.
Flat sandals and a straw bag for a garden lunch. Heels and gold earrings for an evening out. One dress for gatherings, family occasions and nights you want to feel special.
★★★★★
"Wore it to lunch with sandals and to a party with heels. Perfect both times."
Lisa, Palm Beach
Ten colours, S to 5XL, one price
Green, Black, Blue, Dark Purple, Navy, Gray, White, Purple, Red and Orange.
Rich green, deep plum and navy. Bright red, orange and turquoise blue. Classic black and white. Every size from S to 5XL at the same price.
★★★★★
"Bought the green first and now I want the navy too. Fits beautifully."
Lisanne, Parramatta
The Monica, against what you have been wearing
| The usual elegant dress | The Monica | |
|---|---|---|
| Shape | Tight or shapeless | Wrap tie that defines the waist |
| Neckline | High and plain | Soft, flattering V-neck |
| Fabric | Stiff and heavy | Light and flowing |
| Comfort | Pinches by dessert | Relaxed and breathable all day |
| Sizes | Stops at XL | S to 5XL, ten colours |
I refuse to sell a woman a dress that makes elegance feel like hard work. That is the whole reason the Monica is in our shop.
Why it is $89.95
The Monica is part of our Retirement Sale. Rowan and I are slowing down, and we would rather our last pieces go to women who will wear them than sit on a shelf.
The festive season and summer lunches are coming. This is the dress to have ready.
When a size sells out, it will not come back.
The Monica, in our Retirement Sale.
- Flattering wrap-style tie waist
- Soft, elegant V-neck
- Light, flowing fabric
- Relaxed and breathable all day
- Ten colours, S to 5XL, one price
- Free shipping across Australia and New Zealand
Combine pieces and save up to 20% extra. Discounts are applied automatically at checkout.
I have watched a lot of women try on the Monica. They slip it on, tie the waist, and look in the mirror. Then they take a step and watch the hem float.
That is the moment they stop overthinking what to wear.
Elegance can be easy. Go and find your size.
With love,
Rose, Rowan & Rose
Free shipping across Australia and New Zealand. 30-day money-back guarantee. Rowan & Rose, Sydney.