Letter-from-rose-lace-midi
A letter from Rose, Rowan & Rose, Sydney. October 2026
The invitation is on the fridge. She wants to look lovely in the photos, and she does not want to spend the day worrying about her arms.
On the six things that made me choose the Lace Bodice Midi, how it compares to what you have been wearing, and why it is $89.95 in our Frenzy Sale.
This is the one.
I am Rose. For years I have helped women find a dress for the big days. A daughter's wedding. A grandson's christening. An anniversary dinner.
And almost every one of them tells me the same thing. The occasion dresses in the shops are strapless, sleeveless or tight. Lovely on the hanger, but not what she wants to wear in front of the whole family.
So she ends up in the same navy dress again, with a cardigan over the top.
I never accepted that she had to choose between feeling special and feeling covered.
The Lace Bodice Midi is my answer. A floral lace bodice with soft elbow-length sleeves, a defined waist and a flowing layered skirt. There were six things I would not do without.
Delicate floral lace
The lace bodice, in champagne gold.
This is what caught my eye. The bodice is covered in delicate floral lace that makes the whole dress look special the moment you put it on. No necklace needed. The lace does the work.
★★★★★
"The lace is so beautiful. I felt special the moment I put it on."
Sara, Melbourne
Sleeves that cover the arms
The semi-sheer, elbow-length lace sleeves give you just the right amount of cover, while keeping the dress light and elegant. No cardigan, no wrap, no worrying in the photos.
★★★★★
"Finally a dress with sleeves. I didn't need a cardigan once."
Angelique, Sydney
A defined waist that flatters
In royal blue.
The waist is gently defined where the lace meets the skirt. It gives you a lovely, elegant shape, and the soft scoop neckline frames the face beautifully.
★★★★★
"It gives me such a nice shape without being tight anywhere."
Miriam, Sydney
A layered skirt that moves
The skirt falls in soft cascading layers to a graceful, asymmetrical midi length. It moves with every step, and it looks even lovelier when you walk into the room or turn on the dance floor.
★★★★★
"The skirt floats when I walk. I felt like I was gliding."
Mariette, Palm Beach
Made for the big days
In soft pink.
Weddings, christenings, anniversary dinners and celebrations. Add heels or elegant sandals and a small clutch, and you are ready. It is the kind of dress you put on and immediately feel ready for the occasion.
★★★★★
"Wore it to my daughter's wedding. I loved every photo."
Lisa, Palm Beach
Eight colours, S to 3XL, one price
Blue, Champagne Gold, Royal Blue, Pink, Lavender, Deep Teal, Green and Purple.
Soft blue, champagne and pink for daytime celebrations. Royal blue, deep teal, green and purple for evenings. Lavender for something gentle. Every size from S to 3XL at the same price.
★★★★★
"I chose the deep teal. True to size and the colour is stunning."
Lisanne, Parramatta
The Lace Bodice Midi, against what you have been wearing
| The usual occasion dress | The Lace Bodice Midi | |
|---|---|---|
| Arms | Sleeveless, cardigan on top | Elbow-length lace sleeves |
| Detail | Plain navy, again | Delicate floral lace bodice |
| Shape | Tight or shapeless | Gently defined waist |
| Skirt | Stiff and straight | Soft, layered, moves as you walk |
| Choice | Two or three colours | Eight colours, S to 3XL |
I refuse to sell a woman a dress that makes her dread the photos. That is the whole reason this dress is in our shop.
Why it is $89.95
The Lace Bodice Midi is part of our Frenzy Sale. For a short while, Rowan and I have marked down some of the pieces we love most, so more women get the chance to try them.
Wedding season and the festive season are coming. This is the dress to have ready.
When a size sells out, it will not come back.
The Lace Bodice Midi, in our Frenzy Sale.
- Delicate floral lace bodice
- Semi-sheer, elbow-length sleeves
- Gently defined waist and scoop neckline
- Soft, layered asymmetrical midi skirt
- Eight colours, S to 3XL, one price
- Free shipping across Australia and New Zealand
Combine pieces and save up to 20% extra. Discounts are applied automatically at checkout.
I have watched a lot of women try on a dress like this. They look at the lace first, and then at the sleeves. Then they turn to the side, and the skirt moves with them.
That is the moment they stop dreading the photos and start looking forward to the day.
You can feel special and covered. Go and find your size.
With love,
Rose, Rowan & Rose
Free shipping across Australia and New Zealand. 30-day money-back guarantee. Rowan & Rose, Sydney.