Letter-from-rose-elsa
A letter from Rose, Rowan & Rose, Sydney. October 2026
She has a drawer full of summer sandals. Most of them fell apart, and the rest she cannot wear for more than an hour.
On the six things that made me choose the Elsa, how it compares to what you have been wearing, and why it is $79.95 in our Retirement Sale.
This is the one.
I am Rose. Every summer, women tell me about the sandals that let them down. Flat soles with nothing underneath. Straps that rub. Pairs that come apart after one season.
So they wear their sneakers to the beach and wish they had something lighter.
I never accepted that a summer sandal could not be both comfortable and lasting.
The Elsa is my answer. An ergonomic sandal with a soft, cushioned sole, adjustable straps and a clean look that goes with everything. There were six things I would not do without.
An ergonomic footbed
The Elsa in blue.
This is what won me over. The ergonomic footbed is shaped to the foot and takes the pressure off, even after hours of standing in the kitchen, at the markets or in the garden.
★★★★★
"I was on my feet all day and they still felt comfortable in the evening."
Sara, Melbourne
A soft, cushioning sole
The soft rubber sole cushions every step from morning to evening. Footpaths, sand, shop floors and promenades all feel softer underfoot.
★★★★★
"So soft underfoot. Like walking on a cushion."
Angelique, Sydney
Adjustable straps that never rub
Soft straps you can set just right.
The soft, adjustable straps give you a customised fit that stays stable and comfortable. Loosen them on a hot afternoon, tighten them for a long walk.
★★★★★
"The straps adjust perfectly and they never rub my feet."
Miriam, Sydney
A clean look for every day
The Elsa looks neat and simple, elegant enough for a dinner out and easy enough for everything else. It goes with dresses, linen trousers, shorts and jeans.
★★★★★
"They look smart enough for dinner and I wear them every day."
Mariette, Palm Beach
Made to last more than one summer
The Elsa in grey.
A sturdy rubber sole and a durable upper, made for women who are tired of sandals that fall apart after one season. This is a pair you can keep wearing.
★★★★★
"Finally a pair that feels well made. Not flimsy at all."
Lisa, Palm Beach
Six colours, AU 4 to AU 12
Yellow, Red / Pink, Beige, Blue, Black and Grey.
Black, beige and grey for every day. Blue, yellow and red / pink when you want a bit of colour. Every size from AU 4 (EU 35) to AU 12 (EU 43) at one price. A small tip: if you have wider feet, choose one size up.
★★★★★
"Went one size up for my wide feet and they fit beautifully."
Lisanne, Parramatta
The Elsa, against what you have been wearing
| The usual summer sandal | The Elsa | |
|---|---|---|
| Footbed | Flat and hard | Ergonomic, shaped to the foot |
| Sole | Thin, nothing underneath | Soft, cushioning rubber |
| Straps | Fixed and rubbing | Soft and adjustable |
| Lifespan | One season | Made to keep wearing |
| All day | Off after an hour | Morning to evening |
I refuse to sell a woman a sandal she has to replace every summer. That is the whole reason the Elsa is in our shop.
Why it is $79.95
The Elsa is part of our Retirement Sale. Rowan and I are slowing down, and we would rather our last pairs go to women who will wear them than sit in a box.
Summer is almost here. This is the sandal you will live in until March.
When a size sells out, it will not come back.
The Elsa, in our Retirement Sale.
- Ergonomic footbed
- Soft, cushioning rubber sole
- Soft, adjustable straps
- Clean look for every day
- Six colours, AU 4 to AU 12, one price
- Free shipping across Australia and New Zealand
Combine pieces and save up to 20% extra. Discounts are applied automatically at checkout.
I have watched a lot of women try on the Elsa. They adjust the straps, stand up and walk to the mirror. Then they keep walking, a little further than they planned.
That is the moment they know.
Your feet deserve a summer sandal that lasts. Go and find your size.
With love,
Rose, Rowan & Rose
Free shipping across Australia and New Zealand. 30-day money-back guarantee. Rowan & Rose, Sydney.