Letter-from-rose-aurora
A letter from Rose, Rowan & Rose, Sydney. October 2026
Sneakers feel too casual. Heels feel like too much. She has been looking for the shoe in between for years.
On the six things that made me choose the Aurora, how it compares to what you have been wearing, and why it is $89.95 in our Retirement Sale.
This is the one.
I am Rose. For years my husband and I have helped women find shoes for the moments in between. A lunch with friends. A day in the city. A wedding where you will be on your feet for hours.
And I keep hearing the same thing. Sneakers look too sporty with a nice dress. Heels hurt by lunchtime. Ballet flats have no support at all.
So you end up in the sneakers again, and you feel a little underdressed.
I never accepted that she had to choose between looking nice and walking comfortably.
The Aurora is my answer. A braided flat with a softly pointed toe and a low, stable sole. There were six things I would not do without.
A braided finish that looks special
The braided upper, up close.
This is the detail that caught my eye. The braided upper adds texture and craftsmanship, so even a simple pair of jeans and a white shirt suddenly looks considered.
★★★★★
"The braiding is beautiful. People keep asking where I got them."
Sara, Melbourne
A softly pointed toe
The gently pointed shape is elegant and feminine, and it visually lengthens the foot and the leg. It gives you the polish of a dressier shoe, without a heel.
★★★★★
"They look so much dressier than my flats. Perfect with a midi skirt."
Angelique, Sydney
A low, stable sole for walking
Low and steady, made for walking.
The low, stable sole keeps you steady on footpaths, cobblestones and shop floors. No wobbling, no aching balls of the feet, no counting the minutes until you can take them off.
★★★★★
"Walked around the city all day and my feet were fine."
Miriam, Sydney
Light on your feet, morning to evening
The Aurora is designed to feel easy and relaxed from the moment you put it on. The slingback strap keeps it secure on the heel, so it does not slip as you walk.
★★★★★
"So light. The strap keeps them on without rubbing."
Mariette, Palm Beach
Goes with almost everything
With cropped trousers, skirts and summer dresses.
Lovely with cropped white jeans to show off the braiding, linen trousers, a skirt or your favourite summer dress. One pair that works for lunches, city strolls and summer outings.
★★★★★
"I wear them with jeans, linen pants and dresses. My new everyday shoe."
Lisa, Palm Beach
Five colours, EU 35 to 43
Brown, Green, Red, Beige and Blue.
Brown and beige for every day. Blue for something classic. Red and green when you want a bit of colour. Every size from EU 35 to 43, at the same price.
★★★★★
"Bought the beige first. Now I want the red as well."
Lisanne, Parramatta
The Aurora, against what you have been wearing
| Sneakers or heels | The Aurora | |
|---|---|---|
| Look | Too sporty or too much | Polished braided flat |
| Shape | Bulky or painful | Softly pointed toe |
| Sole | High heel or thick rubber | Low and stable |
| All day | Off by lunchtime | Comfortable morning to evening |
| Outfits | Only with certain clothes | Jeans, linen, skirts and dresses |
I refuse to sell a woman a shoe that asks her to choose between pretty and comfortable. That is the whole reason the Aurora is in our shop.
Why it is $89.95
The Aurora is part of our Retirement Sale. Rowan and I are slowing down, and we would rather our last pairs go to women who will wear them than sit in a box.
Summer is almost here. This is the shoe you will wear to every lunch, market and holiday until March.
When a size sells out, it will not come back.
The Aurora, in our Retirement Sale.
- Beautiful braided finish
- Softly pointed, elegant toe
- Low, stable sole for all-day walking
- Slingback strap that stays put
- Five colours, EU 35 to 43, one price
- Free shipping across Australia and New Zealand
Combine pieces and save up to 20% extra. Discounts are applied automatically at checkout.
I have watched a lot of women try on a pair like this. They expect a flat to look plain. Then they look down at the braiding and the pointed toe, and they take a few steps across the shop.
And they keep walking. That is when they know.
You can look polished and walk all day. Go and find your size.
With love,
Rose, Rowan & Rose
Free shipping across Australia and New Zealand. 30-day money-back guarantee. Rowan & Rose, Sydney.